Starbucks was right to reject the Chipotle merger fantasy
Starbucks denied plans to acquire Chipotle to focus on its own turnaround, a prudent move that avoids a costly gamble on executive celebrity over fiscal stability.
By Klaus Berger ·
Starbucks denied plans to acquire Chipotle to focus on its own turnaround, a prudent move that avoids a costly gamble on executive celebrity over fiscal stability.
By Klaus Berger ·
The moment you realize that a multinational corporation can treat historical trauma like another seasonal discount code, you know the entire edifice is structurally unsound.
By Imani Sutton ·
The headline—Starbucks stock jumps as coffee giant raises full-year outlook—is exactly the kind of breathless puffery I’ve spent three decades auditing.
By Ray Dombrowski ·